![Persona Led Growth](https://images.squarespace-cdn.com/content/v1/61e8cf06111c8613081035c1/1716380085185-L2PSG20HR2LH49W6UNHN/Persona+Led+Growth.jpeg)
Persona Led Growth
The old playbook for growth is dead. If you want to win today, you need to use Persona Led Growth.
![The Ultimate Unfair Advantage](https://images.squarespace-cdn.com/content/v1/61e8cf06111c8613081035c1/1713802901455-O12JHSWUNVB5C3EW6587/The+Ultimate+Unfair+Advantage.png)
The Ultimate Unfair Advantage
Startup speed and innovation + corporate resources and distribution. Virtually no “startup within a big company” works, but when it does, it’s like capturing lightning in a bottle.
![Why Sales and Distribution Matters](https://images.squarespace-cdn.com/content/v1/61e8cf06111c8613081035c1/1d0045fe-90f1-4015-bcf8-11e81a65b892/Why+Sales+and+Distribution+Matters.png)
Why Sales and Distribution Matters
Explore why the best product doesn’t always win, and the reason you need to pay close attention to sales and distribution for product success.
![Breaking Through with Category Creation](https://images.squarespace-cdn.com/content/v1/61e8cf06111c8613081035c1/1686809999600-L7Y9HHKBS9444BR0SG7K/Breaking+Through+with+Category+Creation.jpeg)
Breaking Through with Category Creation
How category creators play a different game and experience outsized rewards as a result.
![Customer Success, Then Growth](https://images.squarespace-cdn.com/content/v1/61e8cf06111c8613081035c1/1678831192245-O6LOUE2O2ZRVQ1ECMHMD/Customer+Success%2C+Then+Growth.png)
Customer Success, Then Growth
Why customer success can be the difference between high churn and high growth for SaaS startups.
![How to Own a Market](https://images.squarespace-cdn.com/content/v1/61e8cf06111c8613081035c1/1669791091170-EUTVBYJLLLS0EK8I7PI1/How+to+Own+a+Market.png)
How to Own a Market
How to leverage proprietary technology, economies of scale, network effects, branding, and durability.
![How to Build a Valuable Company](https://images.squarespace-cdn.com/content/v1/61e8cf06111c8613081035c1/1664438341392-GBE76RIZIEVFKFPYKK4V/How+to+Build+a+Valuable+Company.png)
How to Build a Valuable Company
Why you want to be the only player in a market so small that people won’t even think that it makes sense.
![Important Discussions Before Starting a Startup](https://images.squarespace-cdn.com/content/v1/61e8cf06111c8613081035c1/1658454465458-J8HA1XM86JBMJ02YOTQI/Important+Discussions+Before+Starting+a+Startup.jpeg)
Important Discussions Before Starting a Startup
How to decide the equity split, CEO title, and vesting agreement.
![How to Choose a Co-founder and Work Well Together](https://images.squarespace-cdn.com/content/v1/61e8cf06111c8613081035c1/1655971903083-QGL413RQBLX8IX410SDM/How+to+Choose+a+Co-founder+and+Work+Well+Together.png)
How to Choose a Co-founder and Work Well Together
Why your co-founder is the most important ingredient when it comes to starting a company.
![Hiring for Startups](https://images.squarespace-cdn.com/content/v1/61e8cf06111c8613081035c1/1651736504019-LCY0IHOV5HB0CHW5Z5G5/Hiring+for+Startups.jpeg)
Hiring for Startups
Why it is important to keep your company as small as it can be at every stage.
![How to Prevent Your Startup From Dying](https://images.squarespace-cdn.com/content/v1/61e8cf06111c8613081035c1/1650035625100-XP20HEHCS8Y11HQ4GBBJ/Runway.png)
How to Prevent Your Startup From Dying
Why you should know your Burn and Runway, and not lie to yourself.
![The Single Most Important Thing for Growth](https://images.squarespace-cdn.com/content/v1/61e8cf06111c8613081035c1/1657777115685-7KZK8QWLN163N2APAHEV/The+Single+Most+Important+Thing+for+Growth.png)
The Single Most Important Thing for Growth
How you can measure Product/Market Fit and get on your way to scaling your startup.
![The Fundraising Paradox](https://images.squarespace-cdn.com/content/v1/61e8cf06111c8613081035c1/1646688879495-RDWJJ56AHMRVH5OHE8ZC/The+Paradox+of+Fundraising.png)
The Fundraising Paradox
Why the best way to raise money is to get to the point where you don’t need to.
![Two Things VCs Look For](https://images.squarespace-cdn.com/content/v1/61e8cf06111c8613081035c1/1650401597434-4WLB5AZYP8OJDN9RX55B/Two+Things+VCs+Look+For.png)
Two Things VCs Look For
How your team and market can possess all of the elements of a good bet.
![Key Metrics for Different Business Models](https://images.squarespace-cdn.com/content/v1/61e8cf06111c8613081035c1/1644886177663-0X2OOAQL813Z35XETXKY/Metrics+VCs+Want+to+See.jpg)
Key Metrics for Different Business Models
Key metrics you should be tracking based on your startup’s business model.
![The Best Primary Metric for Startups](https://images.squarespace-cdn.com/content/v1/61e8cf06111c8613081035c1/1657777986075-LPK764XUZYF7LZP5O8WF/The+Best+Primary+Metric+for+Startups.png)
The Best Primary Metric for Startups
Why growing this primary metric proves that you’re a valuable startup.
![Why Launching Repeatedly Means Doing It Right](https://images.squarespace-cdn.com/content/v1/61e8cf06111c8613081035c1/1650401319094-4T10NKARM3WO8QBAU7QY/Why+Launching+Repeatedly+Means+Doing+It+Right.png)
Why Launching Repeatedly Means Doing It Right
Why launching is not a point in time but rather a continuous process throughout a company’s lifecycle.
![How to Launch Quickly](https://images.squarespace-cdn.com/content/v1/61e8cf06111c8613081035c1/1650400911660-T5WGLFWXQ9XORZDX302L/How+to+Launch+Quickly.png)
![User Interview Questions and Strategies](https://images.squarespace-cdn.com/content/v1/61e8cf06111c8613081035c1/1650401042448-IQIK5V16B6N49MYGA4HY/User+Interview+Questions+and+Strategies.png)
User Interview Questions and Strategies
Questions and strategies that you can use to extract helpful information from your users at all stages of running your company.
![Startup Tools for Founders](https://images.squarespace-cdn.com/content/v1/61e8cf06111c8613081035c1/1657777001643-XWBYXSHEWC7ZS09WZNPH/Startup+Tools+for+Founders.png)
Startup Tools for Founders
Best-in-class tools I recommend for founders throughout a startup's lifecycle.